Our Product Philosophy

Kids are natural. Their products must be too!                                                                                                                                                                                                                                                                                                                                              

There are no artificiality with kids. They do what comes naturally to them. The products they use should be natural, both how they are made as well as how they are used. At Dabble we have clear rules of what stays in our products, what stays out and how they are designed.

First, what goes out

We have declared a no-entry to the usual toxic suspects found in child products - harmful preservatives like parabens, phthalates; sulphates (SLS / SLeS Free) Paraffin , Mineral Oil, Diethanolamine (DEA), Petroleum, Formaldehyde, Propylene and Silicon.

Yes, all of those have no place in our products. And they should have no place in any products for kids.

What definitely goes in

We have put many months of trial and error, picking and choosing ingredients from nature - coconuts, soy, vitamin oils, vegetable butters, food-friendly colours, child-safe waxes. Every ingredient is ticked ‘Just Right for Kids’.

How they are designed

Every product is designed to help children use them naturally, co-relating to the muscle development of kids starting 18 months right up to age 6. For example, you will find our crayons come in unique shapes that help children develop the tripod grip. They are big- sized and help with easier colouring. Or you will find that 0ur finger-paints come in soft, squeeze bottles that kids can handle. This is for every product we design. No compromise on that.

How they are tested

All our products have to be comfortable for kids. They are tested from right from ingredients to finish. They are stability tested, microbial tested and tested for toxins at a globally accredited laboratory. 

And most importantly they are ready to be tested by Mommies. 

It’s taken a team to get it right

We have been helped in this by a team of scientists, designers and food technologists who worked with us closely to meet our challenging requirements. Thanks to all this effort, we are in happy place today. Our products are not just ‘claim-level’ safe. They are well and truly 100% naturally child-friendly.